CBOSS has developed and rolled out CBOSSproductCatalog, an option for centralized automated management of telecommunications products and services. The new option from CBOSS ensures a comprehensive control over each stage of a product or service’s lifecycle – from design and parameter configuration to efficiency monitoring, from adjustment of characteristics to deactivation.
Today’s telecommunications market features a wide availability of any kind of innovative devices and technologies to end users. These include smartphones, tablets, smart home appliances that can be connected to the Internet, modern ultra-fast communication networks and so on. As a result, more and more revenue opportunities are opening up for service providers through creation of new product and service offerings.
Development of the telecommunications market is thus accompanied with deployment of hundreds or even thousands of complex products and services by carriers using a variety of technologies across multiple networks and business segments. Therefore, service providers often have to work in the conditions of non-centralized storage of arrays of data on newly implemented or active products and services. This complicates the processes of product and service control and management and limits the growth of company revenues due to a longer time to market for new offers.
CBOSSproductCatalog enables carriers to perform centralized management of a combination of all products and services and implement offers of any complexity, as well as analyze the efficiency and adjust the parameters of each offer. CBOSSproductCatalog uses a convergent approach to managing an offer portfolio as a single catalog may include different types of products and services provided by a carrier. The unified convenient and transparent interface of CBOSSproductCatalog can be used by both technical and marketing specialists to modify an offer’s marketing parameters on their own.
With the unique functionality set of CBOSSproductCatalog, service providers can adequately analyze and timely meet the needs of existing and prospective customers, offer up-to-date and in-demand services and products to increase their monetization. At the same time, CBOSSproductCatalog ensures a personalized approach to subscribers even during large-scale campaigns. Being a single product and service data repository, CBOSSproductCatalog provides a carrier with all the necessary tools for enhancing its competitive edge and revenues thanks to the improved offer management process.
With CBOSSproductCatalog, carriers can offer their subscribers new products and services without a negative impact on previously implemented offers. This is achieved by taking into account objects used during different events. CBOSSproductCatalog stores in a carrier’s billing system all information relevant to the products and services of current interest, including documents in use. This makes the product catalog easier to use and, if necessary, allows new employees to get a quick insight into the previous or current offers. Through CBOSSproductCatalog any parameters of active products and services can be adjusted directly by marketing specialists.
CBOSSproductCatalog supports complete product lifecycle management from its design to utilization. One of the crucial product lifecycle stages is testing that is required both for new products and updates of active offers. CBOSSproductCatalog automates testing procedures. All scheduled parameter changes are first tested on specially created test subscribers and only then applied to real subscribers. In addition, CBOSSproductCatalog enables correct deactivation of system objects related to a product or service whose lifecycle has been terminated.
Thanks to all of the above features CBOSSproductCatalog allows telecom service providers to:
- reduce time to market for innovative monetization products and services;
- enhance customer loyalty through using a targeted approach in different subscriber base segments, from individuals to large organizations;
- manage products and services during the entire lifecycle;
- reduce billing solutions’ Total Cost of Ownership (TCO) thanks to a unified data management model;
- receive a feedback from subscribers during deployment of products and services, make timely conclusions regarding their efficiency at any stage and plan future actions based on the analysis results.
CBOSSproductCatalog fully meets the modern demands of the telecommunications market thanks to centralized data storage, unified offer management processes, a wide variety of analytical tools, which enable carriers to quickly launch modern products and services. It allows them to use revenue opportunities to the maximum extent at the same time increasing customer loyalty and reducing the TCO.
A large Russian cellular operator and mobile internet service provider is already experiencing the advantages of the new product developed by the team of CBOSS professionals. Not only does CBOSSproductCatalog help it to adequately respond to the accelerating pace of the subscriber base growth, it also enables the use of a personalized approach to flexibly configure offers and tariffs for each subscriber.